The term marketing refers to the act of promoting one’s business whether it maybe goods or services via advertising. The term was first introduced in the 1990’s where companies would advertise their services via mass emailing. Then came the years 1995-2000 where other online marketing platforms were introduced like search marketing, search engine optimization, search evolves and blogs. This was followed by the launch of social media in 2003. Since then major social networks such as Facebook, Twitter and LinkedIn just to name a few have provided a large platform for business owners to advertise to customers and potential customers.

Adapting online marketing in a world where 3.2 billion people have access to the Internet is a no brainer. It allows one to reach the masses without investing too much time and money into getting their business out there.  The benefits of online marketing are endless especially through social media. Firstly, online marketing allows a company to have a specific platform through brand recognition, which attracts new customers, and keep the current ones interested.  It also acts as a useful medium to enhance and build customer relationships.

Social media platforms like Twitter and Facebook allow for clients and business owners to communicate in a public space e.g. commenting on statutes or privately through direct messaging, where business owners can acquire personal contact information from their customers. Social media marketing also gives an insight to whether or not customers are satisfied with goods and services being offered based on the comments they make about the products. Having this knowledge will allow one develop new tactics to improve their business and improve customer satisfaction. Social media marketing also increases traffic to one’s main site as it acts channel-linking customers from e.g. Facebook to the business’s main site.


Twitter is a form of live micro-blogging and any sort of news headlines or latest trend can be shared with millions of users around the world right away. Using twitter to market one’s business will surely give them the edge. Firstly this platform is free of cost so there is no excuse not to use it. It’s also a great way to keep up to date with the latest trends in your industry so that one can apply them to their business and making them a better competitor. Additionally, Twitter allows one to market existing products and services and introduce new ones to their customers, thereby boosting sales.